The Certification of Tourism Sustainability® has been developed as part of a global initiative to promote sustainable changes in the Tourism sector. Another way to enhance these changes is working with governments to strengthen their policies, strengthening companies’ capacities to be more sustainable and influencing consumers to choose sustainable options in the market.
«Tourism certification is useless if it does not contribute to improve the quality of life of those that have less. This social responsibility is the cornerstone of any effort promoting sustainability.»