Applicant companies representatives will sign up a commitment of ‘Use of the seal and responsible marketing’ where these companies agree to make correct use of the seal. 

The certified company is encouraged to used the seal to promote its tourism activities. Too, by becoming certified the company is included in the ‘International Guide of Sustainable Tourism Activities’ yearly published and distributed, physically and electronically, by Tourism Certification International and its partners worldwide.

Nowadays, more people consume services that are more responsible. This trend is growing and growing and certified companies will benefit from this.

The company or the community that provides tourism services could only use the seal of Certification of Tourism Sustainability to promote those places that have participated in the certification process. It should remain clear that the Certification is for the tourism operation and not for the company, since there could be the possibility that a company could have several tourism operations in different places.

Tourism Certification International keeps the right to cancel the authorization to use the seal if it is proved that the seal has been used in an inappropriate way.